Red, a Jodie Mack tribute

by Yoana Pavlova

In February 2011, Jodie Mack’s Rad Plaid was shown at Anthology Film Archives while two groups from the audience shouted “plaid” every time they saw vertical or horizontal lines on screen. In March 2022, it’s just me and my laptop, my brain wired to command my fingers to make a screenshot whenever a new form of “red” appears throughout Jodie Mack’s œuvre. The result, a stop-motion animation consisting of hundreds of images, is a flickering meditation on manual labor in the creative field, upcycling of screenshots, and the perceptive boundaries of color.

Yoana Pavlova is a Bulgarian writer, researcher, and programmer, currently based in France. Founding editor of, with bylines for various outlets in English and French, as well as with contributions to books on the New East, French cinephilia, cinema 2.0, at this point her field of work includes also immersive media and analogue methods in art/film criticism. [Twitter]

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